SEO Essentials – Core SEO

If you are developing your first website, or you're an old pro, it can sometimes feel like an overwhelming experience.

However, there are lots of tools, resources and people out there (if you know where to find them) that will make the business of creating and then optimize your website much easier.

WordPress

One of the first choices that have to do is the platform will use the new Web site.

A platform that has become very popular today is WordPress, in fact our website SEO training SW uses this platform.

Advantages:

WordPress is free!very easy to setupEasy to learnLots of plugins that you can use on your siteTemplates and models can be easily modifiedLarge open source communityEasy hosting options

Some disadvantages:

WordPress is not a product full of CMS, which is ok for many websites. However if you have an e-commerce site and great that WordPress can not be the right choiceIf that your site becomes very large, that the database queries can start taking more timeHackers love WordPress sites, be sure to update the program often and have the latest security measures in placeLots themes similar to one in other

If you're new to WordPress lynda.com has some great videos and tutorials that you can use to get started: Tutorial on lynda.com Word Press

Search and check the keywords that you use

After given the platform that will be used, the next step is to identify the keywords that you plan to use on your website.

An important aspect to locate keywords is to know what the OCI, or commercial intent of these keywords.

Here's an example from my days of selling radar detectors on RadarBusters.

The keyword "radar detectors" has a very low value of OCI in the sense that it is more of a market for defining keywords.When people type that word they are looking for general information on radar detectors.

However when someone types in the phrase "Escort Radar Detector 9500CI" are looking for a very specific model of radar detector, so the OCI is very high, is a term of purchase.

MSN is a free tool that can be used to identify the keywords OCI value here: http://adlab.msn.com/online-commercial-intention/

However, I chose the Samurai of the market as one of my main keyword tools that scan OCI and it saves me a large amount of time.

You can test market Samurai free for 30 days by clicking here.

Content is King!

I'm sure you're tired of hearing this time, but it is one of the most important phrases in Internet Marketing.

"Content is King, context is Queen"

The information on your website are its contents and more useful and interesting the content is the most successful will become your website .This is why more and more people will want to visit and read your content and search engine spiders index.

So now that you know that content is King, you know what is good content? here are some guidelines:

Make sure that appeals to your target audience, or better yet, the perfect customerMake sure is original! visitors and Google HATE contentUse duplicates your personality and taste during writing content, make it feel like it's coming from your heart and soulMake that the content is easy to read and understand. use a spellchecker (one of my biggest faults is sucking spelling) write articles about news in your industry and insider tips

Keyword optimization

After you write the content, and modify it for keyword optimization.

Copywriter so many start with content optimization for search engines before they optimize it for the reader, this is a big mistake!

After I write my content using one of the tools by Michael Marshal, SEO Scout.

Michael is a member of our with the search engine Academy and Michael program will analyse the theme of my keyword content compared to the top 100 sites already indexed in Google for my term as seed keyword.

After running SEO Scout and then a rewrite of my content using lightweight theme that suggests Michael program.

Analyze the competition

Is not only a good idea to know what is the OCI money or market defining keywords in your industry specific; it is also a good idea to do research on websites that are currently ranked atop based on these particular keywords.

You should know which sites are considered as sites of authority for a particular keyword and be able to identify their strengths and weaknesses.

Michael Marshal to the rescue again!

Michael has developed a program called SEORecon

SEORecon will be shooting over competitors are websites where you know and understand the entire landscape of what factors are important for your niche.

You can watch a full video here about the benefits of using SEORecon.

Use keywords in the link building process

Knowing what keywords your competitors are ranking for help in your overall link building process.

Web developers can get a significant amount of relevant backlinks from these sites of authority, something everyone especially critical for the link building efforts.

Use own resources

Using resources that have already available in your back as strategy through its Web site to build links link?

Onsite SEO is a very important factor in building the reputation of your website and it is so often overlooked.

Also generate the content of your website and link the important keyword phrases in your content to other relevant pages on their website.

Here are just a few ideas that you can use to build your site on content;

Interview with the CEO or employees of your FAQs ten companyTop your askTestimonials customers from your customers and/or clients

Article writing and guests

Writing and publishing articles on Web sites, other blogs and article directories is a powerful tool to create back links to your website and branding for your company or product.

Consider writing a press release about something that happens in your industry and present them to the PRweb or other news services.

Reach out and ask for help

Blog as our website SEO training or forums are a great place to come for help.

Reach out and ask, the comment box at the bottom of this post is a great place to start if you have any questions about SEO.

Get training!

Training through the search engine Academy is a great post your roadmap to success of SEO and get your business listed in the top of SERPS (page of search engine results)

Consider joining us in our next training workshop held at both SEO Phoenix and Las Vegas. Personally will work hands on with you on many of the tools discussed in this article.